Next to our used book store is a consignment store called "Carousel." Which, for some reason, I thought was a homonym for the word "carousal." I thought the store specialized in lingerie, and that its name was a portmanteau of "consignment" and "arousal."
My wife pointed out to me that its name is actually the word "carousel," as in a thing that turns around at a fair. Which is a really appropriate name for a consignment store, come to think of it.
However, comma, you've got to admit that my lingerie consignment store idea is pretty great. My sister once gave me a copy of Marketing Precedes the Miracle by Calvin Grondahl, which contained a comic about DI being overrun with never-worn lingerie that Mormon husbands have bought for their wives (one wife per husband, smart ass). Which I take as evidence that there's a marketplace for Carousal. I figure Grondahl's cartoon will feature prominently in the prospectus I show potential investors.