Friday, April 26, 2013

Ad Grammar

I drive past a McDonald's billboard twice each week. It is advertising a special price on breakfast sandwiches when you buy two. It reads "two good to pass up."

I know they want me to read it as "[these] two [are too] good to pass up," but it seems more natural to read it as "[these] two [are] good to pass up."

While I'm blogging about poorly-written ad copy, another billboard I saw (this one for TGIFriday's) reads, "Here we don't ask why, we ask why not?" What could this possibly mean? Is that the sign of a good restaurant? It tells us nothing at all about the food.

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