Saturday, December 29, 2012

Credit Design Failure

While I was working on something else, my wife put on Sweet Home Alabama. I looked up during the opening credits (and, to be honest, pretty much for the rest of the movie, too) and noticed a problem with their credit sequence design.

They took the first and last name of the actors and mashed them together without a space, typing the last name in bolder font to distinguish the break. The problem is that they had an actor named Fred Ward and an actress named Jean Smart. Mashing those names together makes the words "fredward" and "jeansmart." The first is a direction of travel when you're moving toward Fred, and the second is a discount denim retailer.

It seems if I was the producer of that film (the real producer that does the work, not one of those fake producers that's a high-maintenance actor or one that's a vain bag of money), I'd tell the credit designers, "That idea doesn't work with these names."

1 comment:

The sort-of Republican said...

The people responsible for finishing the credits should have been sacked. What those credits needed was some llamas.